COOKIE POLICY
This Cookie Policy explains how actnowbc.ca uses cookies and similar tracking technologies when you visit our website. We believe in complete transparency about our data collection practices. This comprehensive policy provides clear, detailed information about what cookies are, the specific cookies we use, why we use them, and how you can manage your cookie preferences. By continuing to use actnowbc.ca after viewing our cookie notice, you consent to our use of cookies as described in this policy.
1. What Are Cookies?
Cookies are small text files (typically under 4KB) that websites store on your device (computer, smartphone, tablet) when you visit. They serve many important functions:
- Enabling essential website functionality (login sessions, shopping carts, form submissions)
- Remembering your preferences and settings between visits to actnowbc.ca
- Providing personalized experiences based on your interests and browsing behaviour
- Helping us understand how visitors use actnowbc.ca so we can continuously improve
- Delivering relevant advertisements and measuring marketing campaign effectiveness
- Enhancing security by detecting fraudulent or suspicious activities
1.1 Cookie Types Explained
| Type | Description |
| First-Party Cookies | Set directly by actnowbc.ca — we have full control over these cookies and how the data is used |
| Third-Party Cookies | Set by external services (Google, Hotjar, etc.) through our website — governed by their respective privacy policies |
| Session Cookies | Temporary cookies that are automatically deleted when you close your browser |
| Persistent Cookies | Remain on your device until they expire or you manually delete them |
2. Cookie Categories We Use
| Category | Purpose | Duration | Can Disable? |
| Strictly Necessary | Essential website functionality, security, authentication, fraud prevention | Session to 1 year | NO — Required |
| Performance | Analytics, page load times, error tracking, user behaviour analysis | Up to 26 months | YES — Optional |
| Functional | Preferences, language, region, personalization, enhanced features | Up to 2 years | YES — Optional |
| Targeting | Advertising, affiliate tracking, remarketing, conversion measurement | Up to 2 years | YES — Optional |
3. Complete Cookie Inventory
3.1 Strictly Necessary Cookies
These cookies are essential for actnowbc.ca to function properly. They cannot be disabled without breaking core functionality.
| Cookie Name | Provider | Purpose | Expiry |
| anbc_session | actnowbc.ca | Session state management | Session |
| csrf_token | actnowbc.ca | Cross-site request forgery protection | Session |
| cookie_consent | actnowbc.ca | Stores your cookie preferences | 1 year |
| age_verified | actnowbc.ca | Age gate confirmation (19+ BC) | 30 days |
| __cf_bm | Cloudflare | Bot detection & DDoS protection | 30 minutes |
3.2 Performance & Analytics Cookies
These cookies help us understand how visitors interact with actnowbc.ca so we can improve the user experience.
| Cookie Name | Provider | Purpose | Expiry |
| _ga | Google Analytics | Unique visitor identification | 2 years |
| _ga_* | Google Analytics 4 | Session state persistence | 2 years |
| _gid | Google Analytics | Daily visitor distinction | 24 hours |
| _hjSessionUser_* | Hotjar | Heatmaps & session recordings | 1 year |
| _hjSession_* | Hotjar | Current session data | 30 minutes |
| _clck | Microsoft Clarity | Session recordings & insights | 1 year |
3.3 Targeting & Advertising Cookies
These cookies are used for advertising, affiliate tracking, and measuring marketing effectiveness.
| Cookie Name | Provider | Purpose | Expiry |
| anbc_affiliate | actnowbc.ca | Affiliate referral attribution | 30 days |
| _fbp | Meta (Facebook) | Ad targeting & measurement | 3 months |
| _gcl_au | Google Ads | Conversion tracking | 90 days |
| IDE | Google DoubleClick | Remarketing campaigns | 13 months |
4. Managing Your Cookie Preferences
4.1 Our Cookie Consent Tool
When you first visit actnowbc.ca, you’ll see a cookie consent banner allowing you to:
- Accept all cookies (full functionality and personalization)
- Reject non-essential cookies (only strictly necessary cookies)
- Customize your preferences by category
You can change your preferences anytime by clicking “Cookie Settings” in the website footer.
4.2 Browser-Level Cookie Controls
| Browser | How to Access Cookie Settings |
| Google Chrome | Menu (⋮) → Settings → Privacy and Security → Cookies and other site data |
| Mozilla Firefox | Menu (☰) → Settings → Privacy & Security → Cookies and Site Data |
| Safari (macOS) | Safari → Preferences → Privacy → Manage Website Data |
| Safari (iOS) | Settings → Safari → Privacy & Security → Block All Cookies |
| Microsoft Edge | Menu (⋯) → Settings → Cookies and site permissions → Cookies and data stored |
4.3 Industry Opt-Out Tools
- Google Analytics Opt-Out: tools.google.com/dlpage/gaoptout
- DAA Canada AdChoices: youradchoices.ca
- Network Advertising Initiative: optout.networkadvertising.org
- Your Online Choices (EU): youronlinechoices.eu
5. Other Tracking Technologies
In addition to cookies, actnowbc.ca may use the following technologies:
| Technology | Description & Purpose |
| Web Beacons/Pixels | Small transparent images (1×1 pixel) embedded in pages and emails to track views, clicks, opens, and conversions |
| Local Storage (HTML5) | Browser storage with larger capacity than cookies for preferences, cached data, and offline functionality |
| Session Storage | Temporary browser storage automatically cleared when you close the tab or browser window |
| JavaScript Tags | Code snippets enabling analytics, advertising, A/B testing, and third-party service integrations |
Important: actnowbc.ca does NOT use device fingerprinting techniques that create unique identifiers based on your device’s hardware and software characteristics.
6. Impact of Disabling Cookies
| Cookie Category | Impact if Disabled |
| Strictly Necessary | Cannot be disabled — required for basic website functionality, security, and legal compliance |
| Performance | Less optimized experience; we cannot identify and fix issues or understand user needs as effectively |
| Functional | Your preferences won’t be saved; you’ll need to set language, region, and display options each visit |
| Targeting | Ads will be less relevant to your interests; you’ll still see the same number of advertisements |
7. Updates to This Policy
actnowbc.ca may update this Cookie Policy to reflect changes in technology, legal requirements, or our practices. Material changes will be indicated by updating the “Last Updated” date. We encourage regular review of this policy.
8. Contact Information
Website: actnowbc.ca
Cookie/Privacy Inquiries: [email protected]
General Contact: [email protected]