The Healthy Choices in Pregnancy Initiative (HCIP)

The Healthy Choices in Pregnancy initiative focuses on many things that contribute to healthy outcomes for pregnant women and their infants. This includes promotion of healthy weights during pregnancy, breastfeeding, and supporting women to stop or reduce use of alcohol and tobacco during pregnancy.

There are four main focuses within this initiative: physical activity , healthy eating , reduction or cessation of tobacco use , and reduction or cessation of alcohol use during pregnancy.

For more information about Healthy Choices in Pregnancy provincial education and resources, please refer to its main website: Healthy Choices in Pregnancy .

For more information about Pregnancy and Baby Care see Baby’s Best Chance in the Resources section.